Gaya APA

Kim, W, C., Mauborgne, R. (2005). Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Compet (1). : Harvard Business School.

Gaya MLA

Kim, W., Chan., Mauborgne, Renee. "Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Compet". 1 : Harvard Business School, 2005. Non Fiction.