Academic
Good Research Guide, The : For small-scale social research projects
Overview: This book by the author has established itself as THE introductory book on the basics of social research. It provides practical and straightforward guidance for those who need to conduct small-scale research projects as part of their undergraduate, postgraduate or professional studies. This brand new fifth edition has been thoroughly updated and revised throughout and includes new material on:
- The use of social media in research, including guidelines on the use of social networking sites
- More on internet research and how to run online surveys
- How to conduct systematic literature reviews
- Getting good response rates to a survey
- Writing research reports
- Research ethics
Retaining the clear, friendly and practical approach that has made the book a must for student researchers, the new edition includes many helpful learning features such as "at a glance" summaries in "Key Points" boxes, helpful "Checklists" to guide good practice and handy "Link-ups" between key topics across the book. Every chapter provides up-to-date further reading lists to help you develop your knowledge and research skills. This is an invaluable resource for anyone conducting social research including those in applied areas such as business studies, health studies, nursng, education, social work, policy studies, marketing, media studies and criminology.
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