This is the first in a series that shows how the "big shots" of the business world have attained their positions in which they control huge empires and command vast personal fortunes. The book reveals the secrets, deals, schemes and dreams of these, the world's fiercest business competitors.
How do Bill Gates and Rupert Murdoch get to have it all? How do they get
to control such awesome empires and amass such vast personal fortunes?
How do Richard Branson and Jack Welch create such dominant
international brands and inspire such loyalty and devotion from employees
and consumers alike?