e-book

Electronic Commerce

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Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

Australia : Cengage Learning., 2015

Deskripsi Fisik

602 p. : illus ; 23 cm

Bahasa

English

ISBN/ISSN

9781285425436

Klasifikasi

NONE

Tipe Isi

text

Tipe Media

electronic

Tipe Pembawa

online resource

Edisi

Eleventh

Subjek

Electronic commerce
Electronic data interchange
Business enterprises Computer networks

Info Detail Spesifik

Electronic Commerce, Eleventh Edition provides complete coverage of the key business and technology elements of electronic commerce. The book does not assume that readers have any previous electronic commerce knowledge or experience.

Pernyataan Tanggungjawab

Schneider, Gary P.

Versi lain/terkait

Lampiran Berkas

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